Clothing store owners must see! A Jiang's online traffic diversion practical experience sharing

Hello all clothing store owners! I am A Jiang, running a high-end women's clothing store in Nanyou, Shenzhen. Today I want to talk to you about the topic of online traffic.

I have contacted a lot of store owners sisters, found that business to maintain a good, really have to do online in a serious way. I believe that many sisters also have the idea of doing online attraction, but can not adhere to, in the face of the traffic is no good way, most sisters are also trapped in this problem.

Some people will say that they all know that they have to do online attraction, but no one tells you exactly how to do it and what stages you have to go through to get results. Today I will share with you what a sister did.

About half a year ago, this sister followed me, consulting some of the Shenzhen South oil goods, but also talked about a lot of confusion and bewilderment. Her goods in the fumbling, customer sources are also accumulating, but she should not want to give up the idea, from time to time will send some goods back. If the new store does not do online customer service, purely rely on natural customer flow, there is little chance, I was just point to the end. Because the time is usually too fragmented, can only take goods when you want to get up to ask about the situation, exchange a little bit, the actual operation or people themselves.

This sister has gone from just asking in the beginning, but with average restocking, to restocking pretty well in such a sluggish market lately, when it comes to picking up goods. When we talked the other day, she said it was really okay for a while. I was curious, which is rare for a newbie sister, so I talked in depth about what she did.

This sister heard me say half a year ago to do online attraction, although there is no direction, but also feel right. At first, it is indeed quite difficult, do not know what to shoot, and no fans, not a few days to insist on it, the store can not enter a few people. But she gritted her teeth and insisted, the video day shift, but also 3 - 4 days a week live. The content of the video is the owner of the daily life, including new to the store display, customers buy a single transaction of the clip, as well as some of the store monitoring screenshots of these. Open live is not mainly to sell goods, is to chat, the topic is also related to clothing, the target customer is the same city traffic.

The result so far is more than 7000 fans, every day online attracted more customers than store customers, many times can be more than 2 times. A new store opened this year, any foundation is very weak, now 8-9 months time has begun to profit, this is the online traffic to bring the benefits.

And it's no exaggeration to say that most brick-and-mortar stores that are doing well must be doing well online. For a medium to high-end store, if your performance target is 5,000 per day, with a unit cost of around 500, you need to close 10 customers per day. Putting aside other operational factors, if the online traffic can bring 2-3 customers, your probability is more 20 - 30%. Moreover, the online traffic is very precise, and there are styles or combinations that can attract her. If there are 1 - 2 more transactions within the 2 - 3, it is also a great help to the performance improvement, at least in the current environment, can increase your ability to resist risk.

So yeah, if your business is not as good as it could be at the moment, and you happen to be not that busy, you might as well stick to good online attraction. Meanwhile the cost of live streaming is basically zero, and don't think about airplay, and don't even think about giving up when you don't see results, stick with this and your future business will definitely surprise you!

I hope my sharing can help you, let's work together to make the clothing store business better and better!